As part of an international content team supporting LEGO, I worked with multiple teams for over seven years, delivering copy for hundreds of products and campaigns across digital and print channels. Projects included SEO product descriptions, website copy, Amazon...
With over 1,700 locations, Costcutter is one of the UK’s favourite convenience retailers. The company approached me to help strengthen the online presence of its own label brand through a series of monthly articles. Costcutter wanted to get across their commitment to...
Working with Webby award-winning agency Magnitude, I completed a number of projects for the international restaurant chain Wagamama. One key task was to write the user guide for the company’s content management system (aka The Big Noodle), which powered all of...
Great Rail Journeys (GRJ) provides high-end bespoke holidays by train to destinations around the world. I have completed a number of copywriting projects for GRJ, writing inspirational travel copy for a range of marketing materials and holiday brochures. “Many thanks...
London-based energy consultants Nationwide Utilities asked me to provide SEO content and blog articles for the company’s website. One key objective was to write content that was well-optimised but the company was also keen to describe their services in a...
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