by Jenny Catton
Take a look at your homepage copy. Who does it talk about most? You and your business? Or your customer? Well, if you want your website to connect with people and generate more leads, you need to make sure your homepage focuses on your customer – not you. Why? Because...
by Jenny Catton
There’s a group of words that are ruining sales copy for businesses everywhere. They slither into your writing and you don’t even notice you’re using them. These words are adjectives. Cast your mind back to your school days and you’ll remember...
by Jenny Catton
You’ve heard the advice write like you talk. It’s smart advice. Especially when you’re trying to attract more customers through your sales and marketing materials. Why? Because when you write like you talk, your message is easier to understand. Your...
by Jenny Catton
It was the hottest day of the year. Hotter than a fish fryer’s armpit. And my hosepipe sprung a leak. The seedlings I’d lovingly tended to over the past few weeks were wilting. I needed a new hosepipe and quickly. So I did what anyone would do. I opened up...
by Jenny Catton
If you’re new to copywriting and looking for useful resources, the Professional Copywriter’s Network is a great place to start. Here you’ll find lots of information as well as answers to burning questions such as ‘how much does a freelance...
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