With over 1,700 locations, Costcutter is one of the UK’s favourite convenience retailers. The company approached me to help strengthen the online presence of its own label brand through a series of monthly articles.

Costcutter wanted to get across their commitment to seasonality, quality produce and support for British suppliers. It was also important to help customers find inspiration for creating affordable, home-cooked dishes using products from the range.

Writing four articles each month, I identified seasonal events and trends to tie in with Costcutter’s marketing plan. Each article provided ideas for cooking healthy and affordable meals at home while showcasing products from the range.

“We approached Jenny to write a series of seasonal articles to promote our own brand products. She quickly grasped what we wanted to achieve and wrote engaging, fun articles that reflected the brand and our marketing perfectly.”

Jenny Leetch, Costcutter