As one of the UK’s favourite mail-order brands, Freeman Grattan sells everything from fashion to homeware. I worked with Freeman Grattan rewriting the descriptions for a large number of their fashion-line products. The objective was to ensure that the descriptions would appeal to customers while optimising the descriptions for search engines.Freeman Grattan’s Sukhvinder Sangha said:“ Jenny helped us with a major project to rewrite the descriptions for several hundred of our online products. With Jenny’s copy in place we have seen big improvements on the website — her creative text has really brought the products to life! ”