Where do you stand on New Year’s resolutions? Are they helpful or a waste of time?
Personally, I love making a plan for the year ahead.
But it’s easy to see why resolutions have fallen out of favour recently.
Too often, they’re just a vague wish-list to be healthier, get fit, or lose weight.
And with a year-long timeframe, it’s too easy to start tomorrow. That’s why so many of us give up on our resolutions, even before the last of the Christmas Stilton has been eaten.
The same’s true in your business.
If your resolutions for the year ahead are vague – earn more, expand the business, create a new revenue stream – you’ll never get started.
And if you’re setting goals for an entire year, chances are you’ll procrastinate, putting it off until… oops, it’s September and nothing’s changed.
So this year, ditch the New Year’s resolutions.
Instead, create a First Quarter Resolution. A commitment to begin (and complete) just one marketing activity by the end of March 2019.
Forget a year, just concentrate on the next three months. It’s easier, more focused and you’ll see results sooner.
What do you want to achieve by the end of March 2019? Here are some marketing projects you could realistically complete in the first quarter:
- Create a lead magnet to grow your email list
- Write the first draft of your business book, ready to become a published author
- Create a multi-channel marketing campaign for an existing product
- Relaunch your blog with a proper content marketing strategy
- Launch an online course or subscription service
Don’t try to tackle more than one thing. That’s where I’ve come unstuck in the past; flitting from one activity to another and achieving nothing. Instead, just choose one thing and put all your effort into that activity.
Pick up your notebook and write down your goal.
Do it right now.
Grab your pen and write what you want to achieve in the first quarter of 2019 and why.
Then make a list of everything you need to do to make it happen.
Every day for the next 12 weeks, allocate a chunk of time to tick off the tasks that will move you closer to your goal. By the end of March, you’ll have completed the project and made a huge leap forward in your business.
And of course, at the end of March, you’ll be ready to choose a new goal for the next quarter. By the end of the year, you’ll have completed four major marketing activities.
My first quarter activity is to create the online course I’ve been thinking about for a while.
Drop me a line and let me know what your first quarter challenge will be. I’d love to hear from you.