Take a look at your homepage copy. Who does it talk about most? You and your business? Or your customer? Well, if you want your website to connect with people and generate more leads, you need to make sure your homepage focuses on your customer – not you. Why? Because...
There’s a group of words that are ruining sales copy for businesses everywhere. They slither into your writing and you don’t even notice you’re using them. These words are adjectives. Cast your mind back to your school days and you’ll remember...
You’ve heard the advice write like you talk. It’s smart advice. Especially when you’re trying to attract more customers through your sales and marketing materials. Why? Because when you write like you talk, your message is easier to understand. Your...
When you read your website content do you get the feeling that something’s not quite right? If you’ve invested valuable time writing your website copy it can be disheartening to find that your content’s not quite hitting the mark. But instinctively knowing there’s...
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