You’ve heard the advice write like you talk. It’s smart advice. Especially when you’re trying to attract more customers through your sales and marketing materials. Why? Because when you write like you talk, your message is easier to understand. Your...
It was the hottest day of the year. Hotter than a fish fryer’s armpit. And my hosepipe sprung a leak. The seedlings I’d lovingly tended to over the past few weeks were wilting. I needed a new hosepipe and quickly. So I did what anyone would do. I opened up...
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