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It’s all about Y-O-U

It’s all about Y-O-U

Take a look at your homepage copy. Who does it talk about most? You and your business? Or your customer? Well, if you want your website to connect with people and generate more leads, you need to make sure your homepage focuses on your customer – not you. Why? Because...
Are these words sabotaging your sales copy?

Are these words sabotaging your sales copy?

There’s a group of words that are ruining sales copy for businesses everywhere. They slither into your writing and you don’t even notice you’re using them. These words are adjectives. Cast your mind back to your school days and you’ll remember...
The one keystroke that helps you make more sales

The one keystroke that helps you make more sales

You’ve heard the advice write like you talk. It’s smart advice. Especially when you’re trying to attract more customers through your sales and marketing materials. Why? Because when you write like you talk, your message is easier to understand. Your...

6 Steps to Editing Like a Pro

Whether you’re writing a blog post, article or web copy; it’s unlikely you’ll hit perfection with your first draft. Even professional copywriters (especially professional copywriters), edit their work several times before they’re completely happy with it. For me,...

Pain-free Blogging: 10 Strategies to Beat Procrastination

I’ll make a bet ‘update blog’ is on your to-do list right now. In fact, it’s probably the one job you always struggle to get round to. You know the benefits a well-maintained blog can bring. Things like more traffic, more enquiries and improved customer engagement....