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Scrap New Year’s Resolutions – Try This Instead

Scrap New Year’s Resolutions – Try This Instead

Where do you stand on New Year’s resolutions? Are they helpful or a waste of time? Personally, I love making a plan for the year ahead. But it’s easy to see why resolutions have fallen out of favour recently. Too often, they’re just a vague wish-list to be healthier,...
It’s all about Y-O-U

It’s all about Y-O-U

Take a look at your homepage copy. Who does it talk about most? You and your business? Or your customer? Well, if you want your website to connect with people and generate more leads, you need to make sure your homepage focuses on your customer – not you. Why? Because...
Are these words sabotaging your sales copy?

Are these words sabotaging your sales copy?

There’s a group of words that are ruining sales copy for businesses everywhere. They slither into your writing and you don’t even notice you’re using them. These words are adjectives. Cast your mind back to your school days and you’ll remember...
The one keystroke that helps you make more sales

The one keystroke that helps you make more sales

You’ve heard the advice write like you talk. It’s smart advice. Especially when you’re trying to attract more customers through your sales and marketing materials. Why? Because when you write like you talk, your message is easier to understand. Your...
How to use your web content to reduce purchase anxiety

How to use your web content to reduce purchase anxiety

It was the hottest day of the year. Hotter than a fish fryer’s armpit. And my hosepipe sprung a leak. The seedlings I’d lovingly tended to over the past few weeks were wilting. I needed a new hosepipe and quickly. So I did what anyone would do. I opened up...